NORMAL IS BORING

Founder | Illustration | Branding | Tradeshows | “The whole shebang”

At its core, my brand is about connection—fuelled by humour, nostalgia, and a deep understanding of what makes people tick. Because the best designs don’t just look good, they get you.

I built my stationery brand from the ground up with one goal: to inject unapologetic fun into the everyday. From cheeky mugs, prints and bold gift wrap to greeting cards that make you laugh-snort, my designs are playful, bold, and always packed with personality.

My Philosophy

Design should be emotion-led

—because when something makes you feel, you remember it.

Whether it’s laughter, nostalgia, or the joy of finding the perfect card that says what words can’t, my work is all about creating connections through creativity, and nothing makes me happier than seeing my designs do just that.

“A perfectly placed swear word never goes out of style”

My work has been featured in Buzzfeed and Entertainment Weekly, stocked in UK high-street stores, and even won me the Retas Sunshine Award from Scribbler at PG Live. Some of my best-selling designs have taken over Thortful’s home page banners and trending section, proving that a well-timed pop culture reference (or a perfectly placed swear word) never goes out of style. With three trade shows under my belt and a growing collection of joyful chaos, I love staying on top of trends and tapping into design psychology—understanding how visual storytelling can drive engagement, influence buying patterns, and ultimately, make a brand a brand.

Make it stand out!

As an entrepreneur, I wear many hats—designer, trend-spotter, marketer, and all-around creative problem solver. Running my own business has taught me the art of adaptability, the power of strong branding, and the importance of staying ahead of the curve. My approach is bold, playful, and always rooted in personality—because in a world full of forgettable stationery, standing out is the only option.