ABOUT ME
I’m a colour loving, Mac & Cheese-obsessed creative who thrives on serving up bold, personality-driven designs. From FTSE 100 to solopreneurs, I believe every brand has its own story, and I’m passionate about delivering results that resonate with audiences while pushing creative boundaries.
With a love for illustration, pop culture, and the kind of low brow humour found on the back of toilet doors, I specialize in creative direction, campaign storytelling, and helping brands bring their creative visions to life.
WORK SNAPSHOT12+ Years Leading Global Brands
Led creative direction for major FTSE 100 iGaming giants like Gala Bingo, Gala Spins, Gala Casino, Betvictor, Cheeky Games, Foxy Bingo and Foxy Games securing multiple industry awards.
Results Driven Creativity
🏆5+ Which Bingo Awards, including ‘Best Bingo Site’
🏆Winner of The PG Live Greeting Cards Launchpad Competition
🏆Winner of Scribblers’ ‘Gold Sunshine’ Reta Award
🏆3x fancy dress winner at Entain
Featured on: Buzzfeed, Enertainment Weekly
ENTREPRENEURIAL EDGEFounded quirky stationery brand Foggish stocked in Thortful, Tesco and Scribbler and recognised with small business awards.
AWARDS & ACCOLADESLEADERSHIP APPROACHMy leadership philosophy is rooted in collaboration, excellence, and empathy—fostering an environment where multi-discipline teams feel engaged and empowered to bring their best ideas to the table and deliver work that exceeds expectations.