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Moonpig x Gala Bingo: Sharing Joy, One Card at a Time
Moonpig and Gala Bingo have joined forces to create a playful collection of eight limited-edition greeting cards inspired by iconic British bingo calls. These quirky designs put a modern twist on nostalgia, adding humour and heart to every message—whether you’re celebrating a birthday, sending well-wishes, or marking life’s milestones.
This collaboration goes beyond cards, blending vibrant creativity with a mission to spread joy and support the 52 Lives charity. By reimagining classic bingo calls into delightfully unique designs, the collection celebrates the fun of bingo while making an impact. From sparking smiles to trending on social and digital platforms, these cards prove that a little joy goes a long way.
Make it stand out.
Challenge: How do we translate the joy of playing bingo and leverage the nostalgia of bingo calls into fresh, fun greeting cards that resonate with today’s audience? With over £1.75 billion spent annually on greeting cards in the UK, I needed to create designs that would stand out in this competitive market. The goal was to inject novelty into the greeting card industry with 8 quirky, shareable bingo-themed cards, that resonated with a broad audience while driving social engagement and supporting the 52 Lives charity.
Delivering Joy.
Collaborating with Moonpig and Gala, the mission was to merge Moonpig’s goal of “creating better, more personal connections” with Gala Bingo’s goal to “bring the joy back to bingo”.
Key deliverables:
Eight unique bingo-themed cards compliant with gambling regulations featuring fun, popular and recognisable bingo calls;
Knock at the Door” (4) “Doctor’s Orders” (9) “Life Begins” (40), “Bakers Buns” (61), “Clickety Click” (66), “Queen Bee” (73), “Hit the Floor” (74), “Time for Tea” (83)
Design & Messaging: Emphasis on Moonpig’s heartfelt connections and Gala Bingo’s focus on bringing joy. Every card captured the essence of both brands utilising humour, and vibrant visuals to delight across multiple platforms.
Press and banner imagery for all PR comms and Moonpig’s home page and blog pages on their website.
Results
The Moonpig x Gala Bingo collaboration saw exceptional engagement, with the eight-card collection quickly becoming a standout success. The campaign achieved:
Increased social engagement, driven by the “Days of Joyful Impact” strategy, featuring giveaways and tailored visuals.
Significant buzz around the bingo call-inspired cards, with high shares and interactions, particularly among younger audiences.
Press coverage across multiple channels, including a prominent feature on Moonpig’s website with custom banners.
Donations to the 52 Lives charity, ensuring the campaign made a meaningful impact while spreading joy.
Incorporating Gala Bingo’s playful tone, the project stayed true to both brands’ essence, while fostering positive change through the partnership. Aligned with Gala Bingo’s identity and amplified by dynamic social strategies, this collaboration not only delivered humourous cards but also created lasting impact. By sharing joy, one card at a time, this campaign is a true reminder that a little joy really does go a long way.
Fun Fact:
This is the UK’s first AI-powered bingo-themed greeting card collaboration—a perfect mix of tech and tradition!
Share Joy.
Targeted at social-savvy audiences, the campaign leveraged the power of shareable, fun content, all while reinforcing Moonpig’s mission and Gala Bingo’s values: spreading joy and celebrating moments that matter.
Key deliverables:
Comprehensive Social media strategy focused on “Days of Joyful Impact,” strategically aligning with key national days to drive significant engagement through impactful visuals and high-value giveaways.
Four key visuals across all social platforms and sizes
Press and banner imagery for all PR comms and Moonpig’s home page and blog page on their website
