Creative Direction | Brand Identity | BrandingEmpowering Women to Take Charge
Women in Power Live is an event designed to inspire and upskill women through dynamic panels, engaging speakers, and curated workshops. Its mission is simple: to equip women with tangible skills, foster shared experiences, and put them in the driving seat of their careers.
The Vision Behind the Event
Founded in 2022 by Lizzie as an internal initiative at Entain, Women in Power Live addresses the gap in workplace upskilling for women. It also seeks to promote equity, diversity, and representation within the gaming industry and beyond.
Bringing the Brand to Life
From concept to execution, I ensured a bold, cohesive identity that embodied the spirit of empowerment. Collaborating with printers and event management teams, I oversaw every detail—branding, visuals, and event styling—from logos to lanyards and full poster banners, creating a professional and inspiring atmosphere that resonated with attendees.
An Impressive Lineup of Industry Leaders
The event featured a stellar lineup of speakers and panelists, including:
Kelly Newbound MBE, with 22 years of supply chain expertise supporting the British Army and the United Nations.
Ciara Nic Liam, Global Gaming Product Director at Entain, known for launching Paddy Power’s first mobile casino and app.
Emma Harris, founder of Glow London and a transformational brand culture leader named Campaign’s “Mentor of the Year.”
Lucy Owen, VP of Commercial at Playtech, whose long career in gaming has been defined by industry-changing projects.
With sessions led by inspiring experts like Marie Hemingway, CTO of Speak Out Revolution, and Noel Bunting, Executive Creative Director at Neverland Creative, attendees walked away with actionable insights to drive their careers forward.
A Creative Vision for Impact
Through strategic branding and seamless collaboration, I ensured Women in Power Live stood out as a professional, empowering, and inclusive experience. From concept to execution, every detail reflected the event’s commitment to inspiring women to lead, grow, and succeed in their careers.
