Brand Strategy | Creative Direction | On-set Art DirectionGala Bingo – TTL Campaign Evolution
MISSION: Bringing moments of joy to the everyday—making every interaction with Gala feel like a little escape into fun.
STRATEGY: This year’s evolution focused on depth, vibrancy, and consistency—ensuring joy popped off the screen across every platform.
Continuing our Galaland adventure, we evolved the campaign by combining photography, 3D assets, and bold gradient backgrounds to create even more depth, vibrancy, and joy at every touchpoint—while maintaining the same character-led energy that defines the brand.
To achieve this, we developed a fresh suite of bespoke assets, blending photography, 3D elements, and bold new gradients to craft an immersive world that was uniquely Gala. Staying true to the brand’s playful personality, we seamlessly incorporated Gala’s signature colours while ensuring the gradient environment provided a structured yet dynamic backdrop where our characters and visuals could shine—delivering the unmistakable feeling that "A little joy goes a long way."
A carefully placed horizon line became a key design feature, adding depth and perspective, while simple, realistic lighting and shadows kept the visuals feeling cohesive, light, fresh, and fun. A fresh set of guidelines were created as well as a campaign photoshoot, new product ads and affiliate content. The result? A vibrant, distinctly British brand world, where joy pops off the screen—creating a bold, recognisable, and cohesive experience across every touchpoint.
